JOB TITLE: Marketing Coordinator
DEPARTMENT: Administration
REPORTS TO: Manager, Marketing & Communications
LOCATION: This is an onsite job placement at Harriett’s Orlando Ballet Centre, 600 N. Lake Formosa Drive, Orlando, FL 32803
POSITION STATUS: Full Time, Salaried, Exempt
COMPENSATION: $48,000 – 50,000
BENEFITS: All standard in coordination with employee handbook
Basic Purpose and Objective of the Role:
The Marketing Coordinator reports to the Manager, Marketing & Communications and is responsible for assisting the marketing department with essential support focusing on various activations of marketing, brand, and communications for all campaigns within the organization, including Ticketed Events and Performances, School Programs, and Development efforts. The role operates in a highly collaborative and fast-paced environment, requiring the ability to effectively multitask, communicate, and adapt. Candidates should be enthusiastic, solution-oriented, results-driven, and highly organized, with a passion for marketing and social media and a commitment to aiding Orlando Ballet in its mission to entertain, educate, and enrich through the highest quality of dance.
Responsibilities include, but are not limited to:
- Maintain and update the Partner Contact Database to ensure accurate and current information for all marketing partners.
- Maintain and update the Vendor Contact Database, ensuring vendor information is accurate and up to date for marketing and communication purposes.
- Prepare partner agreements and maintain corresponding deliverables, ensuring all partnership-related commitments are tracked and fulfilled.
- Review and manage partner site listings across all platforms, ensuring Orlando Ballet is accurately represented, and monitor and respond to any reviews to uphold a positive brand image. Including, but not limited to, Google My Business, Bing, Yelp, Trip Advisor, etc.
- Execute Website Change Requests & Updates for OrlandoBallet.org, ensuring content is accurate and aligned with marketing objectives.
- Update and manage OrlandoBallet.org Home & Bridge Page featured and promotional content blocks to keep the site content fresh and engaging.
- Execute Website Change Requests & Updates for Orlando Ballet, Tnew, and Dr. Phillips Center websites as directed by the marketing team.
- Proof website content to ensure accuracy, clarity, and alignment with brand standards.
- Monitor and manage social media platforms, engage with followers, reshare relevant content, and respond to comments and messages in a timely manner.
- Monitor, answer, and manage all review site listings, and respond to reviews and comments in a timely manner.
- Build, execute, and manage Social Campaigns, including campaign calendars. This includes generating written content, securing or developing imagery, updating email content, and deployment.
- Manage and update the Social Media Calendar with engaging content and captions, ensuring regular posts are made in line with marketing strategies.
- Build and execute Email Calendar Campaigns, including campaign calendars, ensuring that campaigns are delivered to the correct ballet audiences according to schedule. This includes generating written content, securing or developing imagery, updating email content, and deployment.
- Provide performance-related support as needed, assisting in any marketing tasks required for Orlando Ballet’s events and performances.
- Ensure Basecamp remains up to date, keeping all tasks and communications organized and timely.
- Maintain an organized structure on SharePoint, ensuring the site is up to date with relevant marketing documents and content.
- Assist with brand shoots as needed, ensuring all materials are organized and aligned with marketing needs.
- Coordinate annual testimonial updates for the website, ensuring testimonials are regularly refreshed and posted.
- Manage ticket and basket donation request fulfillment and ensure the annual list is maintained and up to date.
- Coordinate front-of-house show weekend needs in collaboration with the Events Manager to ensure smooth execution during performances.
- Distribute press kits per show to partners, ensuring contacts are updated and informed for promotional efforts.
- Distribute show performance promotional assets (including photography) to board liaisons, staff, and PR representatives to ensure materials are shared timely.
- Oversee the distribution of brochures and related materials, ensuring timely delivery and that all marketing collateral meets the required standards.
- Plan, coordinate, and execute partner events and activations, ensuring alignment with Orlando Ballet’s overall marketing strategy and objectives.
- Perform additional related duties as assigned to support the marketing and communications team.
Required Qualifications:
- Proven experience in social media management and online reputation management.
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
- Strong communication, writing, and problem-solving skills.
- Experience managing email marketing and automation campaigns from concept to deployment, using tools such as MailChimp, Prospect2, Constant Contact, or similar platforms.
- Solution-oriented, results-driven, creative thinker with the ability to manage multiple projects along with in partnership with key stakeholders.
- Experience with graphic design software such as Adobe Creative Suite, Canva, etc.
- Self-motivated, disciplined, and able to work independently.
- Knowledge of marketing department workflow processes and project lifecycles.
- Strong organizational and time-management skills with the ability to meet tight deadlines.
- Excellent communication skills and ability to collaborate effectively with cross-functional teams.
- According to the needs of the business, flexibility to work evenings, weekends, special events, etc.
- Proficient and technically sound in Word and Excel.
To apply for this position, please send a resume and cover letter to kfabian@orlandoballet.org.
Please note that Orlando Ballet is an equal opportunity employer and a drug free workplace. Additionally, as required by Florida law, Orlando Ballet participates in E-Verify and will provide the federal government with Form I-9 information to confirm that individuals who have been offered employment at Orlando Ballet are authorized to work in the U.S.
